Pitch, Complaint, Moment

Crawford’s assumptions are quite clear and obvious in the article “Shop Class as Soulcraft”. Within the content of this piece, Matthew Crawford implies that people who become craftsmen are far more motivated and master one skill which they will do their entire lives while the average college student learns abundant skills and never really master one particular thing. College graduates seem to be content with just fulfilling what is necessary in the work place and do not go above and beyond as craftsmen usually do.
The pitch is that Crawford believes trade jobs are becoming a thing of the past. Trade jobs are often seen as less intelligent, less gratifying jobs when in fact, craftsmen feel more achieved and are happier throughout their life time than someone just sitting in a cubicle day to day. Matthew Crawford’s complaint is that people today believe they will be happier with a college education with a wide knowledge base than with a trade job. He believes this view is completely mistaken since tradesmen feel more rewarded for their hard work and skill than a college student. Although young people today believe they want to go to work at an office then go home to their families and they will be completely happy, Crawford does not think they will actually be happy with their job and they will wonder why they paid for an education that trained them for a job they really do not like. The moment of this article is written with intelligence to persuade the targeted readers (college students and those who received a college education). If Crawford did not make this writing sound intelligent, then there is almost no chance he could have persuaded the headstrong college students or graduates to think any different about skilled trade jobs.